Marketing Services

Identifying and meeting market needs is critical for your venture to succeed.  The ability to communicate the existing market opportunity is necessary in attracting capital.  Also, identifying the competition and then determining your position in the market facilitates go or no-go decisions.

The Center will help you to estimate the potential size of your market, describe its characteristics, define key market segments that will make up your sales, identify how best to approach the market, and help you to clarify the direction for your marketing efforts.  The staff can provide a wide array of marketing services:

Market Research and Analysis

Planning is the foundation of any successful business. In fact, strategies such as market segmentation (identifying specific segments within a market) and product differentiation (creating an identity for your product or service that separates it from your competitors’) would be impossible to develop without a thorough understanding of your customers, competitor activities and market trends.

Marketing Plans

Market plans identify your key market segments and define the work that will be done in order to create sales. This plan should provide you with a clear direction for your marketing efforts in the near- and long-term.  Your marketing plan should research your strengths, weaknesses, opportunities and threats, (i.e., a SWOT analysis).  This process can be challenging to realistically accomplish and most often requires an outside view to fully assess.  CEO can provide that perspective as well as develop the necessary research and recommended direction.  Establishing realistic goals to achieve, and then setting benchmarks or milestones, can virtually assure your success.

For more information concerning marketing plan development and review services, please contact Barry White at (573) 341-4562 or email us.