900 Innovation Drive
Rolla, MO 65401
Phone: (573) 341-4690
Fax: (573) 341-6579
Identifying and meeting market needs is critical for your venture to succeed. The ability to communicate the existing market opportunity is necessary in attracting capital. Also, identifying the competition and determining your position in the market facilitates go or no-go decisions. The SBTDC can help you estimate the potential size of your market, describe its characteristics, define key market segments, identify ways to approach the market, and help you to clarify the direction for your marketing efforts. Our staff can provide an array of marketing services.
Market Research and Analysis
Planning is the foundation of any successful business. In fact, strategies such as market segmentation (identifying specific segments within a market) and product differentiation (creating an identity for your product or service that separates it from your competitors) is impossible to develop without a thorough understanding of your customers, competitor activities and market trends. We have the tools to assist you in performing this critical step in the business planning and commercialization process.
Marketing plans identify your key market segments and define the work that will be done in order to create sales. This plan should provide you with a clear direction for your marketing efforts in the near- and long-term. Your marketing plan should research your strengths, weaknesses, opportunities and threats, (i.e., a SWOT analysis). This process can be challenging and most often requires an outside view to fully assess. The SBTDC can provide that perspective as well as develop the necessary research information and recommend a marketing direction.
For more information concerning marketing plan development and review services, please contact Keith Strassner at (573) 341-6725 or e-mail us.
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