As a convenience, listed below are various resources that may be helpful to aspiring entrepreneurs and small businesses.  Missouri S&T and TTED do not endorse or recommend any of the products, services, websites, or offerings listed below.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the Missouri S&T or TTED.

Suggested Reading

  1. Blank, Steve.  Four Steps to the Epiphany: Successful Strategies for Products that Win. Fifth Edition.  California: Steve Blank, 2013.  Print.
  2. Blank, Steve and Bob Dorf.  The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company.  Pescadero: K&S Ranch Publishing, 2012.  Print.
  3. Hauptly, Denis J.  Something Really New: Three Simple Steps to Creating Truly Innovative Products.  New York: Amacom, 2008.  Print.
  4. Osterwalder, Alexander and Yves Pgneur.  Business Model Generation.  Hoboken: John Wiley & Sons, 2010.  Print.
  5. Ulwick, Anthony W.  What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services.  New York: McGraw-Hill, 2005.  Print.
  6. Ulwick, Anthony W.  “What is Outcome-Driven Innovation® (ODI)?”  Strategyn.  2013.  Web.  10 March 2014.   <>
  7. Ulwick, Anthony W. and Lance A. Bettencourt.  "Giving Customers a Fair Hearing."  MIT Sloan Management Review.  Spring 2008.  Vol. 49. No. 3.  62-68.  Web. <>

State of Missouri Resources

Missouri S&T Curtis Laws Wilson Library Databases

Missouri S&T has several resources that will help you conduct research regarding your invention or business concept.  Click here to access online resources available through the Curtis Laws Wilson Library on the Missouri S&T campus including, but not limited to, the following:

  • ABI/Inform
  • Applied Science and Technology
  • Business Source Premier
  • FirstSearch
  • LexisNexis Academic
  • Mergent


Market Research and Customer Discovery


Prototyping and Mockup Development

Patents and Trademarks

Financial Management


  • Hiscox - small business insurance <>
  • Jenks / Long Insurance Agency - Rolla, Missouri insurance agent